Location details

Product Marketing Manager

Industry Specialization	:
Type of Employment	:	Permanent
Minimum Experience	:	3 years
Work Location	:	Kaki Bukit

Job Description:

• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Follow and analyze market trends to position our products
• Develop and evolve market segmentationfor each product offering
• Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Collaborate with product managers and marketing team to develop product positioning and messaging that resonate with our target buyer personas.
• Understand and document our buyer’s process, including where they get information, and the who, what, whenand why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop product marketing strategies (pricing, advertising, product launching) in conjunction with our marketing team, to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
• Analyze sales data and channel information and then create plans to improve product line sales most likely using marketing and sale techniques

Requirements:

• 3+ years of product marketing experience in a market-facing role (e.g., delivering presentations to customers and prospects, conducting competitor analysis and etc)
• Experience in market analysis and research
• Comfortable using collaboration and CRM tools
• Familiar with various product marketing techniques, like email campaigns, pricing strategies and Google Analytics
• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
•  Must be a strong public speaker, co