Location details

Marketing Manager

Industry Specialization	:
Type of Employment	:	Permanent
Minimum Experience	:	3 years
Work Location	:	Central Singapore

Job Description:

• Stay abreast of industry trends, and conduct competitor analysis and market segmentation analysis to identify possible new markets and products
• Create marketing strategy to enhance brand awareness
• Work closely with the sales team, channel partners and sales offices in the region to design and develop marketing and communication collaterals (E.g. brochures, external newsletter, sales kit, videos, FAQs)
• Create education module to educate end-users on how to use the product
• Manage the digital frontage of the company (Website and Social Media platforms)
• Manage the marketing campaign set-up, delivery, performance, testing and reporting across multiple digital channels
• Conduct campaign reporting and analysis via Google Analytics,
• Track budget, campaign performance, spends and ROI

Requirements

• Degree in Marketing, Communications, Business or other related field or experience to match
• 3-5 years of experience in a marketing, branding, digital marketing or a related role either at an agency or in a corporate setting
• Experience of working closely with both technical & business people preferred
• Experience working with a B2B technology and/or SaaS company is a plus
• Experience using Google analytics and data visualisation
• Good understanding and passion for social media, digital and mobile marketing
• Strong copywriting skills with experience writing email copy, and creating content like white papers and guides
• Knowledge of MS Office and Adobe Creative Suite (Photoshop, Indesign, Illustrator)
• Strong project management skills with the ability to multi-task and work in a fast-paced and dynamic environment
• Able to manage multiple projects, determine project urgency and execute detailed action plans
• Able to convey message of product from technical to business benefits to B2B customers & partners
• Able to collaborate with cross-functional, remote teams and build good working relationships, and also works well independently
• Outspoken with excellent communication and interpersonal skills