Digital Marketing Executive
Date Submitted: 23-12-2019 | End date:
| Industry Specialization | : | Information Technology |
| Type of Employment | : | Permanent |
| Minimum Experience | : | Less than 1 year |
| Work Location | : | Kaki Bukit |
Job Description
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight into online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors
Job Requirements:
- Proven experience as a Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Analytical mindset and critical thinking
- Ability to meet deadlines
- Have an Extrovert Attitude
- BSc/BA in marketing
Job Skills:
- Strategic Thinking
- Data Analysis
- Paid Social Advertising
- Email Marketing
- SEO / SEM
- Social Media Marketing